About Us

My name is Michael. Thank you so much for visiting my store. I wanted to let you know about our company and my commitment to provide the absolute best jewelry for the absolute best prices to my customers.

I started in the industry by accident over 30 years ago. I was a mechanical engineer working on a theoretical physics degree.  By mistake I was hired at a jewelry store where I worked for 1 year. After that job, I decided to pursue my new found interest in jewelry by opening my own store called Odessa. After doing that, I opened another store called Fifth Avenue Beauty and worked there for over 26 years providing the lowest price on the market for jewelry to customers.

Our business plan is to bring the lowest prices to our customers... so we started buying from bankrupt jewelers, estates, and closeouts and passing the savings on to our customers.

We also want to provide customers with instant cash when they need it in these difficult economic times, offering the highest price for their unwanted jewelry.